Elements Of Nature approached Zomex to re-design their 8 year old website. They design and build custom swimming pools throughout the UK with a key selling point being that all of their pools are natural (chlorine free). The goal of the website was to showcase their high quality swimming pools, educate their audience on the build quality and features and most importantly generate leads. For this website we used WordPress as the website will scale overtime requiring more functionality that WordPress can accommodate.
Website Technologies
The custom Eleemnts Of Nature website we designed and developed makes use of the following technologies/features:
Services Provided
We provided the following services for this website:
Case Study
At Zomex, we believe a great website is the foundation of every successful business. Today, we’re excited to share the story of Elements Of Nature, a Kent based swimming pool builder specializing in natural, chemical-free pools that bring people closer to nature.
Elements Of Nature approached us with a mission: to showcase their eco-friendly swimming pools and attract customers who value sustainable, chemical-free solutions. They needed a website that not only highlighted their unique offerings but also reflected their commitment to nature.
We designed a clean, modern website with good spacing, a easy to navigate design and a colour scheme in-line with their brand and values. The homepage shows a video panning one of their stunning custom built natural pools within a the contrasting greens of the beautiful garden. This company is an example of where the work speaks for itself so it was critical to show their beautiful pools from the very start. On top of this video we have the Elements Of Nature logo, a suttle menu providing links to more information about the services, company and past projects. Note the transparent background of the menu which further brings the website to life with the video showing through. The Natural & Living pools heading makes it instantly clear what Elements Of Nature provide, again with the transparent background to highlight the beauty of the swimming pool. Then we have the most important aspect, the the clear call to action Request A quote, Get in Touch buttons. These focus visitor attention and directs them to taking action and requesting a quote, generating the company qualified leads.
As we scroll down the page we have a break-down of services. Featured swimming pools which links to a detailed breakdown of each pool. An about us section with a button to lean more. Testimonials, latest news and awards.
Above the footer we have a newsletter signup form which is hocked up to Mailchimp. This is another critical part of the website as it works to build an opt-in email list of people who are interested in natural pools. The company send regular emails to engage these people with more information about their pools, past projects and company updates with the hope of converting them into future clients overtime.
Next we have a well designed footer with a little bit about the company, their logo, links to key pages of the website, clear contact information and links to social profiles.
For Elements Of Nature we did not want to plaster the website with social integration as it would encourage visitors to leave the website and get distracted. So we took a less is more approach and instead use social media to generate visitors to the website and work hard to keep them engaged.
The pools page we have a bold hero image showing their stunning pool as a high quality photo. On top of that we have the bold heading and clear call to actions. As we scroll down we have a section explaining what is unique about their swimming pools along with a video. Next up we have a photo gallery showing off some of their custom swimming pools followed by a clear call to action titled start your project.
The services page has a clear break-down of what Elements Of Nature provide from custom pools to pool maintenance. Each section links to a page which provides more information on that service and a clear call to action buttons to purchase that service.
On the About Us page, we highlighted Elements Of Nature's expertise and passion for sustainable pool building, using professional photography and concise storytelling to build trust and connect with their audience. We have more about the services they provide, frequently asked questions, a section about the owner Phil & his story and a meet the team section putting faces to the company.
Next up we have the projects page which shows a stunning photo of each custom pool project. Hovering over each pool will show the project name, some text explaining more and a link to view the full project. The full project page shows a full scale HD photo of the pool, some sats including the name, type of pool, year of the build and pool size.
Scrolling down we have more information about the project, a video tour and gallery of high quality photos. This is one of the most important pages of the website as with a project the scale of a custom pool the biggest selling point for Elements Of Nature is their past work. The project pages have been designed and structured in a way to showcase the pools in the greatest light.
All pages and content of the website direct users to a request a quote page which is a simple contact form to generate qualified leads for the company.
Recognising the importance of mobile users, we have ensured the site is fully responsive, offering a smooth experience across all devices.
Since we launched the new website, Elements Of Nature's have seen a significant increase in traffic and leads, proving the power of a professional, tailored online presence.
At Zomex, we don’t just build websites—we help businesses grow by focusing on the goals of the website.
Visit the link in the description to learn more about our web design service and contact us to start your website project.